The Wizard, much like the Power Glove, is so bad. By far the most high selling Black Friday present for any kid from the 80’s to the present are video games. Which is what The Wizard turns out to be when you strip away all the story and characters. A glorified commercial for video games. Nintendo to be specific (as well as Universal Studios near the end). So releasing the movie close to Christmas was a clever marketing ploy on their part. The Wizard of course stars late 80’s early 90’s “it kid” Fred Savage. He’s part of a trio of kids that includes himself, a girl that reluctantly helps out, and his unresponsive young half brother, all heading to California. They discover the kid, Jimmy, is a wizard at playing video games. So they enter him in a gaming competition to prove it. The Wizard is every bit as cheesy as it sounds. Although I was surprised by how long it took to get to the games. The most infamous moment of product placement involves the Power Glove. A product launched the same year as the movie. That became a colossal failure, but birthed many memes in the process. It’s most successful product placement though was for Super Mario Bros. 3. An unreleased game that kids were seeing for the first time. The Wizard may be a product of its time, but there’s no denying that they knew what they were doing.
P.S. It’s much more fun to play games then it is to watch people play games.