Space Jam: A New Legacy is corporate branding run amok. It’s no secret that nostalgia sells. So it was only a matter of time before Space Jam 2 finally entered active development. When Michael Jordan left the project, the closest thing to a sequel became the underrated Looney Tunes: Back in Action. Although Warner Bros. considered other sports icons to focus on, the only constant was other popular basketball player LeBron James. Space Jam has been a personal favorite of mine since childhood, but I never felt the need for a sequel. The already bizarre premise of the Looney Tunes playing a high stakes basketball game will only feel derivative the second time around. A New Legacy is one of many 2021 films released simultaneously in theaters and on streaming. Appropriate considering how much it feels like an ad for HBO Max. My brother and I saw A New Legacy in theaters with an audience of kids who all seemed to enjoy it. A New Legacy has several problems that I can only blame on current trends.
I’m still not a sports fan, but I of course know who LeBron James is. While he is a slightly better actor than MJ, there’s way too much hero worship placed on “King James.” LeBron’s fictionalized life plays out similar to Space Jam, but they include a father/son element that tries too hard to be sentimental. Especially for a movie concerned with IP. Don Cheadle is given a ton of attention as an evil algorithm named Al-G Rhythm. His unusual plan is to use LeBron’s success to insert him in existing properties. Everyone thinks it’s a bad idea, but the movie does exactly that. Al-G takes LeBron’s son Dom and sends him through the Warner Bros. Serververse. The LEGO Movie, Ready Player One, and Ralph Breaks the Internet did the exact same thing, but somehow A New Legacy feels more in your face. It’s nice to see the traditionally animated Tune World, but something about Bugs Bunny feels off. I know it’s manipulative, but I couldn’t help but have fun with Bugs searching several Warner Bros. movies or shows to find his friends.
That of course includes the DC Universe, Harry Potter, Game of Thrones, The Matrix, and other more inappropriate franchises. There’s a serious double standard that doesn’t stop there. Daffy Duck, Tweety, Sylvester, Elmer Fudd, Yosemite Sam, Porky Pig, Wile E. Coyote, the Road Runner, Foghorn Leghorn, Granny, and Speedy Gonzales get to be on the team, but Pepe Le Pew is suddenly bad. Lola Bunny is also a non-sexualized tough girl with the slightly distracting celebrity voice of Zendaya. Granny is similarly given an unusual amount of attention. The Looney Tunes are computer animated against their will in a video game version of basketball attended by all the remaining IP’s that do nothing but watch. The Goon Squad can’t hold a candle to the Monstars since they’re all real life players I’ve never heard of. Neither can the very forgettable soundtrack that doesn’t even include the catchy “Space Jam” theme. Some of the jokes, including one about Michael Jordan work, but a rapping Porky Pig is pure cringe. The overlong sequel tries to have an emotional payoff that’s totally lost in a movie like this. Space Jam: A New Legacy is a no win situation.
Preceded by: Space Jam